Thank you for visiting our website.  Our company is committed to treating the personal and corporate information of our Site users, customers, and vendors with respect and sensitivity.

1. Introduction

The Food Wisdom Hub (”We”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase downloadable products, or engage with our digital health resources.

We operate in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable international privacy laws.

By using our website and services, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect and process the following categories of personal information:

A. Information You Provide Directly

• Name, email address, phone number, and billing details when you create an account, make a purchase, or subscribe to our newsletters.
• Information provided via contact forms, surveys, or customer support inquiries.

B. Automatically Collected Information

• Technical data such as your IP address, browser type, operating system, referral
  URLs, and browsing behaviour through cookies and analytics tools.
• Usage data regarding how you interact with our site, emails, and downloadable
  content.

C. Transactional Information

• Payment and billing details processed securely by our third-party payment processors (we do not store full payment card details).

3. How We Use Your Information

We process your personal data for the following legitimate purposes:

• To provide and deliver our digital guides, programs, and downloads.
• To process transactions and send purchase confirmations.
• To send educational content, health tips, newsletters, and promotional offers (with your consent).
• To improve website functionality, user experience, and product offerings.
• To comply with legal obligations and protect against fraudulent or unauthorized
  activity.

4. Legal Basis for Processing

We process your data under one or more of the following legal bases:

• Consent — where you have given clear permission for us to process your personal data.
• Contractual necessity — where data is required to fulfill an order or service.
• Legitimate interests — to improve services and marketing relevant to your interests.
• Legal compliance — to meet regulatory and tax obligations.

5. How We Share Your Data

We may share your data with trusted third parties, including:

• Payment processors (e.g., Stripe, PayPal)
• Email service providers (e.g., Mailchimp, ConvertKit)
• Web hosting and analytics partners (e.g., WordPress, Google Analytics)

All third parties are bound by data protection agreements ensuring your data is handled securely and lawfully. We never sell your data.

6. International Data Transfers

As The Food Wisdom Hub serves global customers, your data may be transferred outside the UK. In such cases, we implement safeguards consistent with UK GDPR requirements, including Standard Contractual Clauses (SCCs).

7. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy — typically for the duration of your account or up to 7 years for accounting and compliance purposes.

8. Your Rights

Under the UK GDPR, you have the right to:

• Access and receive a copy of your personal data.
• Request correction or deletion of inaccurate data.
• Withdraw consent for marketing communications at any time.
• Object to or restrict processing of your personal data.
• Lodge a complaint with the Information Commissioner’s Office (ICO) if you
  believe your rights have been violated.

To exercise these rights, please email: privacy@thefoodwisdomhub.co.uk

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Enhance site functionality
• Personalize user experiences
• Measure performance and marketing effectiveness

You can manage or disable cookies through your browser settings. For detailed information, see our Cookie Policy.

10. Children’s Privacy

The Food Wisdom Hub does not knowingly collect personal data from individuals under 16 years old. If we become aware of such collection, we will delete the data promptly.

11. Data Security

We use industry-standard encryption, secure servers, and restricted access protocols to protect your information. Despite our efforts, no online system can be guaranteed 100% secure.

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in law or our practices.  The “Effective Date” at the top will indicate the most recent revision. Please review this page regularly.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please email us at support@thefoodwisdomhub.co.uk